Plus, it is the second most expensive strip of real estate in the
world after New York City's Fifth Avenue with rent being as high as £600,000 per year for
only a space of around 100 square metres.
The Champs-Elysees is also known as La plus belle avenue du monde translated to "The
most beautiful avenue in the world".
But with the arrival of global chain stores in recent years, this has slightly changed the
character of the avenue, and in a first effort to restrict these changes, the Paris City government decided to ban the Swedish
clothing chain H&M from opening a store on the avenue.
The avenue runs for 2 kilometres through the 8th arrondissement in the North Western part
of Paris. It runs from the Place de la Concorde in the East, with its obelisk, to
the Place Charles de Gaulle in the West, which is the location of the Arc de Triomphe.
One of the principal tourist destinations in Paris, the lower part of the
Champs-Élysees is bordered by greenery and by buildings such as the Theatre Marigny and
the Grand Palais. But further to the West, the avenue is lined with cinemas,
theatres, cafes, restaurants and luxury specialty shops.
The Avenue des Champs-Elysees is one of the most famous streets for shopping with names
such as Benetton, Nike, the Disney Store, Zara, Gap, Sephora and Virgin Megastore
occupying some of the major spaces.
Traditionally home of luxury brands, the Champs Elysees confirms its world class appeal as
a prime real estate location and has lately seen the opening of some new big upscale shops
such as the biggest Louis Vuitton department store in the world, which even hosts an